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Victor · Hi-Pro Plus · Dry food · All life stages, except growth of large size dogs
Hi-Pro Plus is a working dog formula on paper: 30% protein, 20% fat, six animal ingredients in the first ten and whole grains rather than fillers. Few labels in this round pack more energy per cup, which is exactly what it is designed to do.
Its record is the problem. One rolling Salmonella recall in autumn 2023, expanded twice until it covered every brand its maker produces, costs it in our recall signal and is the honest reason a label this strong does not finish near the top. Buyers should weigh a 2023 quality failure against the maker's response since.
| Maker | Mid America Pet Food |
|---|---|
| Format | Dry food |
| Life stage | All life stages, except growth of large size dogs |
| First 10 ingredients, in label order |
|
| Guaranteed analysis | Crude protein (min) 30% · crude fat (min) 20% · crude fibre (max) 3.8% · moisture (max) 9% |
| Calories | 3,815 kcal/kg, 406 kcal/cup, as labelled |
| AAFCO adequacy | Formulated to meet AAFCO Dog Food Nutrient Profiles for all life stages, except growth of large size dogs (70 lb or more as an adult). |
| Price | Not listed in this round. We publish a price only when we have verified it from a dated listing, and we had not for this recipe when the label was read. |
| Signal | Points | What the label shows |
|---|---|---|
| First ingredient | 16 / 20 | Beef meal, a named animal meal, is the first ingredient. |
| Animal protein depth, first 10 ingredients | 15 / 15 | Six named animal ingredients in the first ten, including beef meal, blood meal, pork meal, chicken meal and menhaden fish meal. |
| Protein level for the life stage | 15 / 15 | 30.0% crude protein (min) sits in the top band. |
| Fat level fit | 7 / 10 | 20.0% crude fat (min) sits in the 18.1 to 20% band: energy dense. |
| Whole foods versus filler-flagged ingredients | 10 / 10 | No flagged ingredients in the first ten; the grains are whole sorghum and millet. |
| Artificial colours and preservatives | 10 / 10 | No artificial colours or preservatives appear in the label facts we publish; the fat is preserved with mixed tocopherols. |
| AAFCO adequacy basis | 7 / 10 | Formulated for all life stages except growth of large size dogs. |
| FDA recall history | 6 / 10 | One FDA posted recall event found (autumn 2023, Salmonella, at the brand's maker; the recall expanded twice and counts once under our rules). |
| Price tier | Not scored | Not scored in this round: no verified price data yet. |
| Total | 86 / 100 | Scaled from 86 of 100 available points. The method is published in full on the dog food hub. |
The review above covers this brand's flagship recipe in full. We also read and scored 34 more Victor recipes from their own labels, each with its own page, its own ingredient notes and the same rubric:
2023: One rolling Salmonella recall ran through autumn 2023 at Victor's maker, Mid America Pet Food: it opened in September 2023 with one lot of Hi-Pro Plus, expanded in October to Victor Select Beef Meal and Brown Rice lots, and expanded again in November to every dog and cat food the maker produced at its Texas plant. The FDA and CDC investigation linked the strain to human illness, including infants. Under our counting rules the expansions are one event.
The event dates from autumn 2023 and involves Salmonella at the brand's maker, Mid America Pet Food. It is the reason this otherwise strong label loses recall points.
See the full dog food recall tracker for recent events across all brands.
Change foods gradually over about a week, mixing increasing amounts of the new food into the old, so the change does not upset your dog's stomach. Portion by calories, not by the look of the bowl: our feeding calculator works out a daily amount from your dog's weight. And because no ingredient list can answer what is safe for a dog to eat as a treat or a table scrap, check our Can Dogs Eat section before sharing food off your own plate.
Label read November 2026. Scores follow the rubric published on the dog food hub. This review is general information about a product label, not veterinary advice, and it is not a feeding trial: we score what a buyer can verify from the label and the public record.
Last updated: November 2026. Checked against the sources named on this page.