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Nutro · Natural Choice Puppy Chicken & Brown Rice Recipe · Dry food · Growth (puppy)
On the facts printed on its own label, Nutro Natural Choice Puppy Chicken & Brown Rice Recipe scores 83 out of 100 on our rubric: a strong label by the standards of this database. The panel opens with Chicken, and the first ingredient signal earns 20 of its 20 points. At 28% crude protein it ranks 1 of the 6 Nutro recipes we scored for protein. Crude fat reads 16%.
At 407 kcal a cup it sits mid range for energy, so standard portion maths applies. The brand carries one FDA posted recall event in our check, set out below with its date.
The panel runs to 46 ingredient lines. 5 of them are animal source lines and 14 are plant lines. The first added fat appears at line 8, so 7 lines sit ahead of it in the recipe by weight. Salt appears at line 12 of 46: ingredients listed after salt are present in small amounts, a standard reading aid for long panels. The vitamin and mineral pack begins around line 27; the 20 lines from there on are mostly supplements, preservatives and functional extras rather than staple foods.
Its closest relative in this brand is Natural Choice Senior Chicken & Brown Rice Recipe, sold as Dry food: the two panels share most of their ingredients. In the first ten, this recipe has Chicken Fat (preserved with Mixed Tocopherols), Pea Protein, where its relative has Whole Grain Sorghum, Natural Flavors. The full comparison is on the relative's own review page.
| Maker | Mars Petcare |
|---|---|
| Format | Dry food |
| Life stage | Growth (puppy) |
| Full ingredient list, in label order |
|
| Guaranteed analysis | Crude protein (min) 28% · crude fat (min) 16% · crude fibre (max) 3% · moisture (max) 10% |
| Dry matter reading | With the water taken out, the same analysis reads 31.1% protein and 17.8% fat. Dry matter is how wet and dry foods can be compared fairly. |
| Calories | 3,697 kcal/kg, 407 kcal/cup, as labelled |
| AAFCO adequacy | Not stated on the product page we read. The life stage above follows the maker's own description of the recipe. |
| Price | Not listed. We publish a price only when we have verified it from a dated listing, and we had not for this recipe when the label was read. |
| Signal | Points | What the label shows |
|---|---|---|
| First ingredient | 20 / 20 | Chicken, a named whole animal protein, opens the panel. |
| Animal protein depth, first 10 ingredients | 10 / 15 | 3 of the first ten ingredients are named animal ingredients. |
| Protein level for the life stage | 12 / 15 | Crude protein reads 28% as labelled, read against the growth (puppy) stage the label claims. |
| Fat level fit | 10 / 10 | Crude fat reads 16% as labelled. |
| Whole foods versus filler-flagged ingredients | 7 / 10 | Flagged in the first ten: brewers rice. Flagged means cheapest calorie sources, not unsafe. |
| Artificial colours and preservatives | 10 / 10 | No artificial colours, colour-retention chemicals or artificial preservatives appear in the panel. |
| AAFCO adequacy basis | Not scored | No AAFCO adequacy basis was stated in the data we could verify, so this signal is not scored. |
| FDA recall history | 6 / 10 | One FDA posted dog food recall event found for the brand in our November 2026 check. |
| Price tier | Not scored | Not scored in this round. We publish a price only when we have verified it from a dated listing. |
| Total | 83 / 100 | Scaled from 75 of 90 available points. Stars are the score divided by 20, rounded to the nearest half. The method is published in full on the dog food hub. |
Definitions below are written from AAFCO's ingredient definitions in our own words. They describe what an ingredient is, never what a brand claims about it. Names that appear in our ingredient dictionary link to it; the dictionary counts how many scored recipes carry each ingredient.
2007: Nutro cans and pouches for dogs and cats were part of the March 2007 melamine recall of Menu Foods made products, the largest pet food recall in FDA records.
The counted event is old and did not cover this recipe. We count it, labelled, because the record belongs to the brand. One further event is deliberately not counted: in December 2015, Nutro Chewy Treats with Real Apples were withdrawn at PetSmart over possible mould growth. That withdrawal was announced by the retailer only and has no FDA record, so under our counting rules it is listed in the recall tracker as retailer-announced and stays out of this count.
See the full dog food recall tracker for recent events across all brands.
| Recipe | Score / 100 | Protein | Format |
|---|---|---|---|
| Natural Choice Small Breed Adult Chicken & Brown Rice Recipe | 83 | 26% | Dry food |
| Natural Choice Adult Chicken & Brown Rice Recipe | 81 | 24% | Dry food |
| Natural Choice Senior Chicken & Brown Rice Recipe | 77 | 26% | Dry food |
| Natural Choice Adult Healthy Weight Chicken & Brown Rice Recipe | 76 | 26% | Dry food |
| Natural Choice Large Breed Adult Chicken & Brown Rice Recipe | 74 | 22% | Dry food |
Switch foods gradually over about a week, mixing more of the new food into the old each day. Portion by calories, not by the look of the bowl: our feeding calculator works out a daily amount from your dog's weight, and this recipe's calorie line above is the number it needs.
What that means at the bowl, for a typical neutered adult (resting energy 70 times body weight to the power 0.75, times 1.6; treats come out of the same budget):
| Dog's weight | Daily energy | Of this recipe, at 407 kcal a cup |
|---|---|---|
| 3 kg | about 255 kcal | about 0.6 cups |
| 10 kg | about 630 kcal | about 1.5 cups |
| 20 kg | about 1,059 kcal | about 2.6 cups |
| 30 kg | about 1,436 kcal | about 3.5 cups |
Puppies, pregnant dogs and very active dogs need more; older and weight watching dogs need less. The calculator linked above adjusts for those cases.
Scores follow the rubric published on the dog food hub. This review is general information about a product label, not veterinary advice, and it is not a feeding trial: we score what a buyer can verify from the label and the public record.
Last updated: November 2026. Checked against the sources named on this page.