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Nutro Natural Choice Puppy Chicken & Brown Rice Recipe: our recipe review

Nutro · Natural Choice Puppy Chicken & Brown Rice Recipe · Dry food · Growth (puppy)

83 / 100Our label score
★★★★☆4 of 5 stars, from the score
28%Crude protein (min)
407kcal per cup
1FDA recall event for the brand

On the facts printed on its own label, Nutro Natural Choice Puppy Chicken & Brown Rice Recipe scores 83 out of 100 on our rubric: a strong label by the standards of this database. The panel opens with Chicken, and the first ingredient signal earns 20 of its 20 points. At 28% crude protein it ranks 1 of the 6 Nutro recipes we scored for protein. Crude fat reads 16%.

At 407 kcal a cup it sits mid range for energy, so standard portion maths applies. The brand carries one FDA posted recall event in our check, set out below with its date.

The panel runs to 46 ingredient lines. 5 of them are animal source lines and 14 are plant lines. The first added fat appears at line 8, so 7 lines sit ahead of it in the recipe by weight. Salt appears at line 12 of 46: ingredients listed after salt are present in small amounts, a standard reading aid for long panels. The vitamin and mineral pack begins around line 27; the 20 lines from there on are mostly supplements, preservatives and functional extras rather than staple foods.

Its closest relative in this brand is Natural Choice Senior Chicken & Brown Rice Recipe, sold as Dry food: the two panels share most of their ingredients. In the first ten, this recipe has Chicken Fat (preserved with Mixed Tocopherols), Pea Protein, where its relative has Whole Grain Sorghum, Natural Flavors. The full comparison is on the relative's own review page.

The label facts

MakerMars Petcare
FormatDry food
Life stageGrowth (puppy)
Full ingredient list, in label order
  1. Chicken
  2. Chicken Meal
  3. Brown Rice
  4. Barley
  5. Oatmeal
  6. Brewers Rice
  7. Peas
  8. Chicken Fat (preserved with Mixed Tocopherols)
  9. Pea Protein
  10. Dried Plain Beet Pulp
  11. Natural Flavors
  12. Salt
  13. Fish Oil (preserved with Mixed Tocopherols)
  14. Potassium Chloride
  15. Dicalcium Phosphate
  16. Choline Chloride
  17. DL-Methionine
  18. Chia Seed
  19. Dried Coconut
  20. Dried Tomato Pomace
  21. Dried Egg Product
  22. Dried Pumpkin
  23. Dried Kale
  24. Dried Spinach
  25. Citric Acid (preservative)
  26. Mixed Tocopherols (preservative)
  27. Vitamin E Supplement
  28. Ferrous Sulfate
  29. Zinc Oxide
  30. Sodium Selenite
  31. L-Ascorbyl-2-Polyphosphate (source of Vitamin C)
  32. Manganese Sulfate
  33. Copper Sulfate
  34. D-Calcium Pantothenate
  35. Biotin
  36. Thiamine Mononitrate (Vitamin B1)
  37. Vitamin B12 Supplement
  38. Vitamin A Supplement
  39. Niacin Supplement
  40. Riboflavin Supplement (Vitamin B2)
  41. Pyridoxine Hydrochloride (Vitamin B6)
  42. Vitamin D3 Supplement
  43. Potassium Iodide
  44. Manganous Oxide
  45. Folic Acid
  46. Rosemary Extract
Guaranteed analysisCrude protein (min) 28% · crude fat (min) 16% · crude fibre (max) 3% · moisture (max) 10%
Dry matter readingWith the water taken out, the same analysis reads 31.1% protein and 17.8% fat. Dry matter is how wet and dry foods can be compared fairly.
Calories3,697 kcal/kg, 407 kcal/cup, as labelled
AAFCO adequacyNot stated on the product page we read. The life stage above follows the maker's own description of the recipe.
PriceNot listed. We publish a price only when we have verified it from a dated listing, and we had not for this recipe when the label was read.

How the score breaks down

SignalPointsWhat the label shows
First ingredient20 / 20Chicken, a named whole animal protein, opens the panel.
Animal protein depth, first 10 ingredients10 / 153 of the first ten ingredients are named animal ingredients.
Protein level for the life stage12 / 15Crude protein reads 28% as labelled, read against the growth (puppy) stage the label claims.
Fat level fit10 / 10Crude fat reads 16% as labelled.
Whole foods versus filler-flagged ingredients7 / 10Flagged in the first ten: brewers rice. Flagged means cheapest calorie sources, not unsafe.
Artificial colours and preservatives10 / 10No artificial colours, colour-retention chemicals or artificial preservatives appear in the panel.
AAFCO adequacy basisNot scoredNo AAFCO adequacy basis was stated in the data we could verify, so this signal is not scored.
FDA recall history6 / 10One FDA posted dog food recall event found for the brand in our November 2026 check.
Price tierNot scoredNot scored in this round. We publish a price only when we have verified it from a dated listing.
Total83 / 100 Scaled from 75 of 90 available points. Stars are the score divided by 20, rounded to the nearest half. The method is published in full on the dog food hub.

Ingredient notes: the first ten, one by one

Definitions below are written from AAFCO's ingredient definitions in our own words. They describe what an ingredient is, never what a brand claims about it. Names that appear in our ingredient dictionary link to it; the dictionary counts how many scored recipes carry each ingredient.

Who it suits

  • Puppies: the label is written for growth, which adult maintenance foods are not
  • Owners who want a named whole meat, not a meal or a plant, at the top of the panel

Who should skip it

  • Dogs with a diagnosed condition: that choice belongs with their vet, not a review page

The brand's recall record

2007: Nutro cans and pouches for dogs and cats were part of the March 2007 melamine recall of Menu Foods made products, the largest pet food recall in FDA records.

The counted event is old and did not cover this recipe. We count it, labelled, because the record belongs to the brand. One further event is deliberately not counted: in December 2015, Nutro Chewy Treats with Real Apples were withdrawn at PetSmart over possible mould growth. That withdrawal was announced by the retailer only and has no FDA record, so under our counting rules it is listed in the recall tracker as retailer-announced and stays out of this count.

See the full dog food recall tracker for recent events across all brands.

Other Nutro recipes we scored

Feeding it

Switch foods gradually over about a week, mixing more of the new food into the old each day. Portion by calories, not by the look of the bowl: our feeding calculator works out a daily amount from your dog's weight, and this recipe's calorie line above is the number it needs.

What that means at the bowl, for a typical neutered adult (resting energy 70 times body weight to the power 0.75, times 1.6; treats come out of the same budget):

Dog's weightDaily energyOf this recipe, at 407 kcal a cup
3 kgabout 255 kcalabout 0.6 cups
10 kgabout 630 kcalabout 1.5 cups
20 kgabout 1,059 kcalabout 2.6 cups
30 kgabout 1,436 kcalabout 3.5 cups

Puppies, pregnant dogs and very active dogs need more; older and weight watching dogs need less. The calculator linked above adjusts for those cases.

Sources and method.

Scores follow the rubric published on the dog food hub. This review is general information about a product label, not veterinary advice, and it is not a feeding trial: we score what a buyer can verify from the label and the public record.

Last updated: November 2026. Checked against the sources named on this page.