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Iams · ProActive Health Adult Minichunks, Chicken and Whole Grain Recipe · Dry food, small kibble · Adult maintenance
Chicken first and a sensible 25% protein with 14.5% fat give this budget friendly label a better skeleton than its price suggests. The small kibble size is a genuine practical plus for little dogs and picky chewers.
The savings show in the middle of the panel: ground corn in second place, soybean meal in the first ten, and a chicken by-product meal doing protein work. The brand also carries one old recall event from 2013, under its previous owner, which our count keeps visible with its date attached.
| Maker | Mars Petcare |
|---|---|
| Format | Dry food, small kibble |
| Life stage | Adult maintenance |
| First 10 ingredients, in label order |
|
| Guaranteed analysis | Crude protein (min) 25% · crude fat (min) 14.5% · crude fibre (max) 4% · moisture (max) 10% |
| AAFCO adequacy | Formulated to meet AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs. |
| Price | Not listed in this round. We publish a price only when we have verified it from a dated listing, and we had not for this recipe when the label was read. |
| Signal | Points | What the label shows |
|---|---|---|
| First ingredient | 20 / 20 | Chicken, a named whole meat, is the first ingredient. |
| Animal protein depth, first 10 ingredients | 7 / 15 | Three named animal ingredients in the first ten (chicken, dried egg product, chicken fat); points deducted for chicken by-product meal. |
| Protein level for the life stage | 10 / 15 | 25.0% crude protein (min) sits in the 24 to 25.9% band. |
| Fat level fit | 10 / 10 | 14.5% crude fat (min) sits in the 14 to 18% band. |
| Whole foods versus filler-flagged ingredients | 4 / 10 | Two flagged ingredients in the first ten: ground whole grain corn and soybean meal. |
| Artificial colours and preservatives | 10 / 10 | No artificial colours or preservatives appear in the label facts we publish; the fat is preserved with mixed tocopherols. |
| AAFCO adequacy basis | 7 / 10 | Formulated to meet AAFCO profiles for adult maintenance. |
| FDA recall history | 6 / 10 | One FDA posted recall event found (2013, dry foods, under the previous owner). |
| Price tier | Not scored | Not scored in this round: no verified price data yet. |
| Total | 74 / 100 | Scaled from 74 of 100 available points. The method is published in full on the dog food hub. |
The review above covers this brand's flagship recipe in full. We also read and scored 4 more Iams recipes from their own labels, each with its own page, its own ingredient notes and the same rubric:
| Recipe | Score / 100 | Protein | Format |
|---|---|---|---|
| ProActive Health Small Breed Adult Chicken & Whole Grain Recipe | 70 | 27% | Dry food |
| ProActive Health Adult Minichunks Chicken & Whole Grain Recipe | 68 | 25% | Dry food |
| ProActive Health Smart Puppy Chicken & Whole Grain Recipe | 67 | 29% | Dry food |
| ProActive Health Large Breed Adult Chicken & Whole Grain Recipe | 58 | 22.5% | Dry food |
2013: Procter and Gamble, the brand's owner at the time, recalled specific lots of Iams and Eukanuba dry pet foods in August 2013 over potential Salmonella contamination, announced by the FDA.
The event dates from 2013, under a previous owner. It stays on the count because the record belongs to the brand, and the page dates it so readers can weigh its age.
See the full dog food recall tracker for recent events across all brands.
Change foods gradually over about a week, mixing increasing amounts of the new food into the old, so the change does not upset your dog's stomach. Portion by calories, not by the look of the bowl: our feeding calculator works out a daily amount from your dog's weight. And because no ingredient list can answer what is safe for a dog to eat as a treat or a table scrap, check our Can Dogs Eat section before sharing food off your own plate.
Label read November 2026. Scores follow the rubric published on the dog food hub. This review is general information about a product label, not veterinary advice, and it is not a feeding trial: we score what a buyer can verify from the label and the public record.
Last updated: November 2026. Checked against the sources named on this page.